Enterprise WeChat, backed by WeChat's 1.2 billion traffic, has become a market leader. The input interface is logical; Feishu is based on ByteDance’s reference to excellent enterprise management experience, and it has been favored by grassroots employees as soon as it came out, and has gained a large number of new economy companies such as special database Xiaomi and “Weixiaoli” customers. From this point of view, the penetration of the three giants into the real estate industry is only a matter of time. After its entry into the game, the pattern of real estate digital services has become increasingly clear.
The old SaaS companies with process management as the core will compete head-to-head with the new Internet forces that represent high efficiency in their familiar fields. SaaS service providers, such as Mingyuan Cloud, which focus on the special database industry's full life cycle services, will also face the challenge of Internet upstarts with both platform attributes (PaaS) and traffic. 02 Application status: collaborative software is not collaborative? New tools require new soil 1. Pain points of using digital tools Although the digital services in the real estate industry have become increasingly large-scale, the core of its services, office collaboration, is still unsatisfactory.
The survey data shows that the main pain points of the current real estate office software are concentrated in this: Lack of basic development capabilities for cross-platform collaborative office Information barriers between modules have not been broken Combined with the survey data and interviews with some TOP housing companies, it was found that, except for a few housing companies that have realized the collaboration between the mobile and web special database terminals of their self-developed systems, most housing companies make up for the mobile terminal by using DingTalk, Enterprise WeChat, and Feishu. Blank space for collaborative office.