Assistants and email marketing. Should email marketers really care about alexa and friends? Be sure to subscribe to delivering on itunes or spotify to listen to future episodes and join the conversation on twitter using the hashtagView transcript hey alexa, do I have any unread emails? Welcome to delivering, a podcast about strategy, design, development, and the wider email industry. Delivering is brought to you by litmus, the creative solution used by over 600,000 email professionals to design, test, analyze and collaborate on better email campaigns for happier subscribers.
This year, siri turns eight. Microsoft's cortana and amazon's alexa are both five. And, while google assistant is still a toddler at three, voice assistants are company mailing list becoming more mature and growing in popularity. Brands around the world are investing in voice-enabled apps to literally “talk” to consumers. And it seems that consumers are buying voice technology widely, despite many privacy concerns and very public and embarrassing issues with early voice technologies. But what does something as new as voice assistants mean for one of the oldest digital technologies: email? That's the question I set out to answer in this episode of delivering, setting up – or at least trying to set up
And using some of the most popular voice assistants on the market today. . Until recently, my only exposure to voice assistants was setting reminders to check my quinoa on the stove or adding an alarm to make sure I didn't miss an important meeting. This was largely done through siri and more recently google assistant when I upgraded to the pixel 3. I've never used voice assistants to check email, which is likely because I I've been an email designer for so long. Call me old fashioned, but I love watching the campaigns in my inbox, taking in all the good and bad that comes with rendering html and css to screen. However, with voice assistants used regularly by a quarter of americans, I knew it was time to see what voice-enabled devices like the google home and amazon echo