The state has issued relevant opinions and policies for the social e-commerce industry many times to regulate the industry standards and actively encourage the development of the industry.
In November 2015, the State Administration for Industry and Commerce issued the "Opinions on Strengthening the Supervision of the Internet Market", which mentioned that "research on social e-commerce, cross-border e-commerce, group buying, O2O and other business models, the development and changes of new business formats, and targeted recommendations for legal supervision. measures and methods”, which for the first time included social e-commerce into the scope of supervision and standardized industry requirements.
In November 2016, the State Council country email list promulgated the "Thirteenth Five-Year Plan for the Development of National Strategic Emerging Industries", which requires "promoting the application of digital creativity in e-commerce and social networks to develop virtual display shopping, social e-commerce, and "fan economy" marketing. "New Model", which advocates and encourages the development of social e-commerce for the first time, providing new impetus and opportunities for the progress of the industry.
Subsequently, in December, the Ministry of Commerce, the Central Network Information Office, and the National Development and Reform Commission jointly issued the "Thirteenth Five-Year Plan for E-commerce Development", which emphasized encouraging the development of social network e-commerce models and providing consumers with personalized services. e-commerce model.
In September 2018, the Ministry of Commerce announced that the "Social E-commerce Business Regulations" had entered the review stage, marking the imminent implementation of the first social e-commerce business regulations, providing order and standards for the development of the industry, and promoting the healthy development of the social e-commerce industry market. .